SELLING MORTGAGE PROTECTION
CLIENTS OVER 50

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The Scenario

Carol, 53, and Robert, 55, are newly empty nesters. Their two children are off to college and they have just moved into a new home. Their previous mortgage protection was with the bank and, until now, they didn’t know that buying a new home also meant having to re-applying for mortgage protection. 

Although they are still in good health, Carol and Robert had to face higher premiums when they applied for new mortgage insurance because of their age. And with retirement in sight, they don’t want to jeopardize their pension if one of them becomes disabled or ill.

INSURANCE NEEDS:

  • $300,000 15-Year Decreasing Term Insurance
  • $1,400 Disability Insurance
  • $20,000 Critical Illness

The risks are higher...

42%
becoming disabled before age 65

26%
becoming critically ill before age 65

4%
dying before age 65

About this market

  • High risk of disability and critical illness
  • Mortgage insurance coverage more expensive at the bank
  • They don't want to risk their financial future (e.g. pension) if something happens.

Why a life insurance bundle?

The purpose of insurance is to make sure that if any of these things happen to your client or their spouse, it won’t ruin their financial plan. Ensuring that your clients always have the money, they need to maintain their lifestyle is key to protecting their financial future. In this case, we can clearly see that the couple has a higher risk of becoming disabled or ill than dying, let’s make sure they get the protection they need.

Better bundles with a competitive advantage

Total monthly premiums for Carol and Robert compared to leading life insurance providers.

Assumption Life
$333.79

Company A
$350.52

Company B
$414.60

Company C
$355.95

HOW-TO

Bundle in Lia

Lia is known for its easy-to-use software. Watch the video to see how simple it is to put Carol and Robert's applications together.
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